Our Team

Four people work on this site week to week. The lead editor owns the front-page hierarchy, decides which promotions get their own page, and reads every draft before it publishes. Beyond editing, she sets the quarterly re-check calendar and holds the workflow accountable for meeting it. A senior writer owns the bonus tracker, the payments comparison, and the app section — most of the long guides on the site carry her byline. She keeps a running log of every bonus change we spot at Duelana and files the updates as soon as they are verified. A sports writer covers the sportsbook side, from Premier League markets to niche esports events, and doubles as our fact-checker on the casino pages: he does not sign off his own copy, but he reviews everybody else's. A compliance reviewer — a former UKGC-side analyst — reads every payments and KYC page before it goes live. She has final say on any statement about licensing, AML, source-of-funds checks, or the ADR process; if she is uncomfortable with a phrasing, the page waits. None of us take payment from Duelana, and all four sign an annual conflict-of-interest form declaring which UK operators we hold accounts with.

Between them the team has 26 years of experience covering the United Kingdom gambling market. The lead editor came from a print consumer magazine and has been writing about affiliate content for the last eight years; she still contributes an occasional column to that publication and speaks at two UK industry conferences a year. The senior writer spent five years inside a UK-licensed casino operator on the promotions team and knows how bonus terms are drafted from the inside — she can spot a hidden max-win cap or a game-weighting clause faster than a reader who has never sat on the other side of the desk. The sports writer used to run the betting section of a national newspaper's digital edition; he has a decade of writing daily match previews and has been quoted in The Guardian and the BBC on responsible-gambling advertising rules. The compliance reviewer worked as an internal auditor at a UKGC-licensed operator for six years and understands what the AML checks are actually looking for, why source-of-funds requests happen, and what a reasonable timeline looks like versus a stalling tactic. We invest about £1,200 a year per person in external courses (CPD-recognised compliance training, plain-English writing workshops).

Every page goes through the same short flow. The writer drafts against a checklist that is specific to the page type — a bonus review has one checklist, a payments page has another, a service page a third. Each checklist ends with the same three questions: is this current, is this fair, would we tell a friend the same thing over coffee? The editor reads the draft, checks the facts against Duelana's live pages, and either signs it off or returns it with comments. Payments and KYC pages get a third pass from the compliance reviewer, and any page that mentions a licence number or a court ruling gets a fourth read by the lead editor before it publishes. Nothing goes live from a single editor. We re-check every published page at least once a quarter and mark the check date at the top of the article; the calendar for that is public within the team, so nobody forgets a quarterly review. When two of us disagree — and that happens more often than you might think, especially on how strongly to phrase a warning — the lead editor makes the call, and the losing side writes a short note in the internal log so we can revisit the pattern later. We work in London and Manchester, meet in person once a quarter, and run the day-to-day on Slack, Notion, and Git — the same tools we used at our previous jobs.